Flaxmylk Meadow is a soft drink brand that I created from scratch. It’s a plant-based healthy organic plant milk available in three flavors chocolate, strawberry, and vanilla. It is packaged in 250ml single serving glass bottles, available individually, as a gift pack or a 6-bottle pack. The humble flax seed, the key ingredient is not used by any of the major plant milk competitors at present (2022), and offers huge health benefits, providing a strong USP (unique selling point).

The brand is all about simplicity, honesty, countryside, tradition, quality, and good health. This is not mass produced, but a high-end artisan product, appealing to both men and women aged 25 to 50 years old, including millennials. The logo is uncomplicated and bold with three natural colors, cream, black and white featuring a traditional style font pack across all design aspects. The logo is shaped to represent a traditional farm sign, with an arched top. This logo will consistently be used on the packaging and across the advertising campaign. Bottle tops are color-coded according to flavour, in a country gingham check pattern of brown, pink, or cream for chocolate, strawberry, or vanilla flavours.