Walkers Kingdom of Talkers

D&AD submission 2022

D&AD submission 2022

Problem: People are bad at talking, opening up, and being truthful. They don’t feel comfortable, especially gamers who are more isolated.

Insight: Talking online and anonymously allows people to feel comfortable and open up more.

Solution: Get people connected and talking on the Kingdom of Talkers.

Research Behind the issue: Researchers found “anonymity can reveal personality traits that face to face interactions hide”.

John Kieswetter says “Learning from video games ended giving social scripts that he would carry forward in his day to day life”.Kelli Dunlop Psychologist says being in a game world makes the player more comfortable”

The idea

Kingdom of Talkers access QR Code.

The Walkers Kingdom of talkers is an AR & VR parkour world game where you can create your own avatar and anonymously and safely chat with others. The parkour aspect adds game function and fun with other players being accessible to talk to live in the game. Players will search different crisp-flavored worlds and talk to players struggling with different issues. Access to this platform is easy with the scan of a QR code. There is also the option to order a Walkers Google cardboard device which is free of charge with the £1.50 delivery charge going to STEM 4 a UK-based mental health charity. This allows people who do not have VR equipment easy access to the platform, as all this requires is a smartphone.

I expect the outcome of this platform is positive. This is a positive solution to the problem. Talking to unknown people provides a good place to express yourself without the fear of someone you care about or know judging you.

The visuals:

Kingdom of Talkers Game

Pack Design for the limited edition crisp packet starry design to celebrate the launch of the Kingdom of Talkers. Pack absorbs light during the day and emits it in low light conditions. Common lighting conditions when people are gaming.

 

Watch the video: